Last Updated: July 1, 2025

Welcome to BeFertile/Fertility by Erika.This Privacy Policy explains how BeFertile (“we”, “I”, “our”, “my”, or “us”), operated by Erika Hudacova (also known as Fertility by Erika), collects, uses, stores, and protects your personal data when you engage with our services. This includes your interactions with our website (https://befertile.co), email communications, social media channels, and our fertility and hormone health coaching services.

We are dedicated to protecting your privacy and handling your data in a transparent and secure manner, in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

By using our services, you agree to the collection and use of information in accordance with this policy. If you have any questions or concerns about this policy or how we handle your data, please contact us at erika@befertile.co.

What Personal Data We Collect 

We collect personal data that is necessary to provide our services, manage our business, and communicate with you effectively.

a) Information You Provide Directly to Us:

Contact Information: Your full name, email address, phone number, and mailing address. We use this to communicate with you, schedule appointments, and deliver services.

Payment Information: Your credit/debit card details or bank account information for processing payments. This information is processed securely by our third-party payment processors (e.g., Stripe, PayPal) and is not stored on our servers.

Account and Profile Data: If you create an account, we collect your username, password, and preferences.

Feedback and Communications: Your preferences, feedback, survey responses, and any information you provide when you contact us with questions or for support.

b) Sensitive Health Data:

In the context of fertility and hormone health support, you may choose to share sensitive personal data with us through intake forms, consultations, or other communications. This may include:

- Medical history, menstrual cycle details, symptoms, and diagnoses.

- Information about medications, supplements, and treatments.

- Details about your lifestyle, emotional well-being, and family history.

We only process this sensitive data with your explicit consent, which you provide before during our consultations. The sole purpose of collecting this data is to provide safe, personalized, and effective coaching support tailored to your unique health journey. We do not collect or store any medical records unless you voluntarily provide them.

c) Information We Collect Automatically (Technical & Usage Data):

When you visit our website, we may automatically collect certain information about your device and browsing activity. This includes:

Technical Data: Your Internet Protocol (IP) address, browser type and version, time zone setting, operating system, and platform.

Usage Data: Information about how you use our website, such as the pages you visited, the time spent on each page, links clicked, and referral sources.

This data is collected using cookies and similar analytics tools and helps us improve our website, services, and user experience. This data is often analyzed in a de-personalized or aggregated form.

How We Collect Your Data

We collect your information when you:

- Contact us via our website’s contact form, by email, or by phone.

- Book a discovery call or purchase a coaching package.

- Subscribe to our newsletter or download a free resource.

- Engage with us on our social media platforms.

- Complete a client intake, application, or feedback form.

- Interact with our website, which uses cookies and analytics tools.

Why We Collect Your Data

We collect and use your personal data to:

- Communicate with you

- Provide and personalize our fertility coaching services
- Send you updates, resources, and offers (only with your permission)

- Improve our website and services

- Comply with legal and financial obligations

We never sell, rent, or trade your data.

How Your Data is Stored

Your data’s security is a top priority. We have implemented industry-standard security measures to protect your information from unauthorized access, loss, or disclosure.

- Password-protected cloud storage

- SSL encryption on our website

- Access restricted to authorized personnel only

- Security disclaimer

We retain your data only for as long as necessary for the purpose it was collected, or as required by law.

Sharing and Disclosing Your Data (Third Parties)

We never sell, rent, or trade your personal data. We may, however, share your information with trusted third-party service providers who help us operate our business. These include:

- Payment Processors to securely handle payments.

- Scheduling Platforms to manage bookings.

- Email Marketing Services to send newsletters and communications.

- Client Management Software to securely store client notes and information.

- Website Hosting and Analytics Providers.

All our third-party providers are carefully vetted and are required to be GDPR-compliant. They are only permitted to process your data to perform their specific service for us and are contractually bound to keep it confidential and secure.

We may also disclose your data if required by law, such as in response to a court order, or in connection with a business transfer, such as a merger or sale of the company.

International Data Transfers

Some of our third-party service providers are based outside the European Economic Area (EEA). This means your data may be transferred to and stored in countries like the United States.

When we transfer your data outside the EEA, we take all reasonably necessary steps to ensure it is treated securely and in accordance with this Privacy Policy. We do this by ensuring that appropriate safeguards are in place, such as the use of Standard Contractual Clauses (SCCs) approved by the European Commission, which provide your data with the same protection it has in Europe.

Legal Basis for Processing Your Data

Under GDPR, we rely on the following legal bases to process your personal data:

Performance of a Contract: We process your data to fulfill our contractual obligations to you, such as providing the coaching services you have purchased.

Explicit Consent: We rely on your explicit consent to process sensitive health data and to send you direct marketing communications. You can withdraw your consent at any time.

Legitimate Interests: We process your data for our legitimate business interests, such as improving our services, securing our website, and responding to your inquiries, provided that these interests do not override your rights and freedoms.

Legal Obligation: We may need to process your data to comply with our legal and financial obligations, such as maintaining accurate records for tax purposes.

Your Data Protection Rights

Under the GDPR, you have the following rights regarding your personal data:

The right to access: You can request a copy of the personal data we hold about you.

The right to rectification: You can ask us to correct or update any information you believe is inaccurate or incomplete.

The right to erasure (to be forgotten): You can request that we delete your personal data, under certain conditions.

The right to restrict processing: You can ask us to limit the way we use your data.

The right to data portability: You can request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.

The right to object to processing: You can object to our processing of your data where we are relying on a legitimate interest.

The right to withdraw consent: You can withdraw your consent at any time where we relied on it to process your data.

To exercise any of these rights, please email us at: erika@befertile.co.

Cookies, Analytics, and Marketing

a) Cookies
Our website uses cookies to enhance your browsing experience, remember your preferences, and help us analyze site traffic. You can manage your cookie preferences through your browser settings. Disabling cookies may affect the functionality of our website.

b) Marketing & Communications
If you have opted in to our mailing list, we may send you wellness tips, resources, service updates, and special offers. You can unsubscribe at any time by clicking the "unsubscribe" link at the bottom of any email or by contacting us directly.

c) Remarketing
We may use technologies like the Facebook Pixel or Google Ads tags for remarketing purposes. This allows us to show our advertising to you on other platforms (like Facebook or Google) after you have visited our website.

Children’s Privacy

Our services are not intended for anyone under the age of 13. We do not knowingly collect personal information from children under 13 years old.

If you are a parent or guardian and believe your child has provided us with personal data, please contact us at erika@befertile.co.

If we discover that we have collected personal data from a child under 13 without verified parental consent, we will take immediate steps to delete that information from our records.

In countries where parental consent is legally required for data processing, we may request confirmation of that consent before collecting or using any personal information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The most recent version will always be available on our website, with the "Last Updated" date at the top. We will notify you of any significant changes via email or through a prominent notice on our website. You are advised to review this policy periodically for any change. 

Contact Us

The data controller for your personal information is Erika Hudacova. If you have any questions, concerns, or requests regarding this Privacy Policy or your data, please do not hesitate to contact us at erika@befertile.co.